diff --git a/reports/ELNY_ai_visibility_report.docx b/reports/ELNY_ai_visibility_report.docx
new file mode 100644
index 0000000..e788dbe
Binary files /dev/null and b/reports/ELNY_ai_visibility_report.docx differ
diff --git a/reports/ELNY_assortment_gaps.docx b/reports/ELNY_assortment_gaps.docx
new file mode 100644
index 0000000..66cfe6a
Binary files /dev/null and b/reports/ELNY_assortment_gaps.docx differ
diff --git a/reports/ELNY_brand_voice_guidelines.docx b/reports/ELNY_brand_voice_guidelines.docx
new file mode 100644
index 0000000..9c142d0
Binary files /dev/null and b/reports/ELNY_brand_voice_guidelines.docx differ
diff --git a/reports/ELNY_competitive_analysis.docx b/reports/ELNY_competitive_analysis.docx
new file mode 100644
index 0000000..f5f8331
Binary files /dev/null and b/reports/ELNY_competitive_analysis.docx differ
diff --git a/reports/ELNY_pricing_playbook.docx b/reports/ELNY_pricing_playbook.docx
new file mode 100644
index 0000000..4669ab7
Binary files /dev/null and b/reports/ELNY_pricing_playbook.docx differ
diff --git a/reports/ELNY_seo_audit.docx b/reports/ELNY_seo_audit.docx
new file mode 100644
index 0000000..b24c69b
Binary files /dev/null and b/reports/ELNY_seo_audit.docx differ
diff --git a/reports/ELNY_visual_style.docx b/reports/ELNY_visual_style.docx
new file mode 100644
index 0000000..b290b75
Binary files /dev/null and b/reports/ELNY_visual_style.docx differ
diff --git a/reports/master_2026-05-12.xlsx b/reports/master_2026-05-12.xlsx
new file mode 100644
index 0000000..5d1f4bb
Binary files /dev/null and b/reports/master_2026-05-12.xlsx differ